Mobile marketing introduces your services and products to a wider, untapped audience. There are very few people that do not have some sort of mobile phone, tablet, etc.
You must have a proper database built to start a mobile marketing campaign. You need more than just cell phone numbers in the mobile marketing database. It is important to get permission before you begin. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Never send unnecessary messages to your customers. You should only message them with useful information. Nothing will sink a business faster than random, bothersome messages. Customers like relevance, not jokes or other nonsense.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. Those with smart phones and appropriate mobile devices can easily access specials or your website. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
When composing your mobile website copy, be succinct. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Brevity is the crux of mobile marketing communications.
Ask your friends to test your website, advertisements and emails. For an unbiased opinion, hire a professional.
Mobile marketing will continuously grow as demand increases for more mobile gadgets. Pretty soon most people will have a mobile phone, making mobile marketing a highly profitable way to promote products and services. These tips will help you stay ahead of your competition and allow you to stay in contact your clients. Here’s to your success!