Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Do not contact your customers just for the sake of contact. Only send them information that they’ll find relevant and useful. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
You should make sure QR codes are on your printed ads to attract tech-savvy users. Those with smart phones and appropriate mobile devices can easily access specials or your website. Have the codes printed on posters, brochures, business cards and catalogs. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Independent mobile platforms require a home base or domain. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Make sure you send text messages at reasonable times. You’ll risk annoying customers with this practice, even people who already like your products or services.
You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. Apply your mobile marketing efforts respectfully and consistently to get the best results. By doing so, you are sure to attract additional clientele and generate new profits.