In order to grow your business, you must first grow your audience. You might not be able to go back to school to get a marketing degree, so don’t feel bad about not knowing what to do. Use these tips to learn the tricks of the trade.
Resist the urge to deluge indexes with the same article. Take advantage of several different indexes. There are countless ones available. Though it may be tempting, do not post the same article multiple times in multiple locations. In reality, that’s a bad idea. Search engine designers expect people to try this, so web page rankings actually plummet for links that appear in these over-submitted articles.
Try outsourcing. There are many freelance writers or services you can use if you feel like your articles are not very good. The expense will likely balance out when you have the high quality content that you need to post regularly.
Avoid using an overabundance of keywords in the body of your article. If you use one of your keywords six or more times, it will negatively affect how viewers and search engines regard you. Using your keyword a few times and in the right places keeps the article flowing nicely.
Drawing in readers with the very first sentence of an article is important, and a great way to do this is to start with a good joke. Do not go overboard; keep it subtle and classy so you don’t offend anyone. Having the right humor can help you create a highly regarded article.
Word count is important. Write naturally and figure out when you need to end the article. Writers can always pare articles down while editing; very long pieces may be best split into two separate articles.
Now that you’re aware of how to market a product that will attract customers, you can begin using these tricks for whatever you want to sell. Experiment to learn the techniques that will reach the most people in your niche.