5 Steps To Profiting From News Feeds

5 Steps To Profiting From News Feeds

Looking at News Feeds, you might think they're some of the most complex things to set up. Nothing could be further from the truth. They're actually super-easy to create once you have the system set up properly.

You can break down the news feed system into a fast, low-cost system that you can do once, or several times over.

First I'll answer a few of your questions about news feeds. Then I'll reveal the "secret" steps to setting up and profiting from a news feed.

Common Question #1: What is a news feed?
A news feed is an automatically updating list of the latest news on a particular subject. For instance, the news feed on my Web site is on the subject of small business marketing.

Common Question #2: Why do I need one?
Other than being a really cool thing to have on your Web site, News feeds are also really great traffic boosters. Not only do they make your Web site more attractive to the all-important Web crawlers that view what's on your site, but News feeds also inspire visitors to come back to your site for fresh news.

So the benefits are two-fold:

• new visitors, and
• return visitors.

Please keep in mind there are a few things you need to do to see benefits from news feeds.

1. Choose a subject of interest to your audience. I chose small business marketing news. For you, it could be the latest news on a tough problem gripping your industry. The great part about it is that you don't have to provide answers, just create a forum where your target market can access information about an issue.

2. Find your news feed. There are several services providing news feeds of various pieces of information. In my experience it's best to locate news aggregators based only on your industry.

3. Place the feed on your Web site. This is where I initially ran into problems, but a programmer friend passed on a rather affordable solution that I was able to easily place the news feed on your Web site. The great thing about it is, once you set up the feed, you never really have to touch it again.

4. Make your site profitable. Consider placing advertisements on the same page as your news feed. No doubt the regularly updating news will be a hit with your audience and as more people come to the site you'll be producing passive profits. (Say that five times fast!)

5. Drive traffic to your site. Over the years I've found the best way to drive traffic to a site is through article writing and distribution. It's like an instant shot in the arm for quality traffic.

And that's the "secret" formula to profiting from news feeds. Really, it's no secret. It's all about know which resources to use to make the news feed work for both you and your target audience.

Categories
Auto Repair

Best Way To Save Money-Take An Honest Look At Your Finances

Best Way To Save Money-Take An Honest Look At Your Finances

If you want to know the best way to save money my advice is to be honest with yourself.

I know, that sounds weird, but please let me explain.

Years ago I was married and quite well off financially.

Then after 15 years of marriage the marriage ended and my kids and I were mostly on our own.

My ex did pay child support but it was still a fraction of what our household income was. I had been a stay at home mom and had no job.

For years I struggled financially, unfortunately I spent so many years struggling that even after I was making more money and in a much better financial situation I still had the mindset of being financially limited.

Once I took stock of my situation and realized that I was in better shape than I thought, things began to change.

Many of us fall into the same trap. We get into the mindset that we are not doing well financially and that can in itself be limiting.

Now, please don’t misunderstand me, I’m not saying that you are a millionaire and just don’t realize it.

I’m simply saying that sometimes we don’t really stop to take an objective look at our own situation.

Sometimes we get one idea about the way things are and we stick with that idea from that point on, even if that situation has changed.

So, the best way to save money is to take an honest look at your financial picture and the best way to do that is to write it all down.

Make a detailed list of all of your monthly income in one column and all of your monthly expenses in another.

Make sure you don’t forget anything. Even include things that you don’t do all the time such as have your clothes dry cleaned.

To make sure you don’t forget anything, look back over the past several months of bank statements.

Once you’ve got it all down in black and white you can really see just where you are at financially.

Once you’ve gotten everything written down all you have to do is deduct the expenses from the income.

Ideally, after this step, you will find that you either break even every month or even have a few dollars left over every month.

But, if you find that you are in the negative you really need to make some changes.

The first step is to look at your bills as objectively as possible. Where can you cut?

At this point most people would say they can’t cut anything but that is almost always not the case.

There are many easy things you can do to start saving some money:

Make a grocery list before you head off to the store. Only allow yourself to get what is on the list.

Have you ever stopped to figure out how much money you spend in a month on those impulse buys? It can really add up.

Cut coupons and buy in bulk when possible. Invest the time to compare rates for your auto insurance and cable or satellite bills.

Many companies will be happy to work with you if it means they can keep your business.

What subscriptions do you have that you don’t really use and can cancel? Rent movies from the library rather than a video rental store.

Maybe you and a friend can go in together to get a membership at a warehouse club.

You may be able to go together and buy in bulk and then split the bill, and the items, when you go shopping.

Be more hands on with your maintenance for your home and car. Most of the cost of pretty much any type of repair is the labor cost.

If you can do it yourself you can save a bundle on labor.

Most of us can save something, even if it is just a little.

We all need to occasionally reevaluate our situations so we don’t get stuck feeling like we are more limited than we really are.

To me, that is the best way to save money.

Categories
Auto Repair

Preparing For A Natural Disaster, Terrorists Attack Or Bird Flu Pandemic

Preparing For A Natural Disaster, Terrorists Attack Or Bird Flu Pandemic

How prepared are you? Will you be like thousands of others and wait until the last minute to stock up on food and water? Do you even have a working flashlight in your home or auto? As we have clearly seen, waiting until it is too late does not work. Grocery stores run out, gas stations run dry and we certainly can’t depend on the government to help.

You need to start planning today, preparing for the unexpected so that you and your family can survive. Official sources always recommend having a 72 hour or 3 day kit. While it certainly helps, it is nowhere near adequate for an extended survival situation. As we have seen a natural disaster can last for more than 3 days. A possible bird flu pandemic may keep you housebound for weeks or months at a time. So how much is enough and what do you need?

You should plan on meeting your family’s daily needs for a minimum of a month, preferably up to 3 months or longer. This can include:

Food—Stock up on the basics. Flour, sugar, non-perishable foods like macaroni products, rice (a 25lb bag of rice is around $6.00 at SAM’s club), dried milk. Canned goods usually are good for a year or two. Start adding to your pantry now by buying a few extra items every time you go to the grocery store. Take advantage of sales, coupons and store brands. Buy foods you can fix easily, don’t need a lot of water or don’t need to be cooked at all. You can also add to your supply long term dehydrated foods that you can supplement your other food stores. They are vacuumed sealed and have a shelf life of 20-30 years. MRE’s ready to eat meals can also expand your food stores. Buy food and supplies in bulk at Sams club or Costco. Rotate your stock so you always have the freshest food available. Also include things like high-energy bars. Don’t forget pet food.

Water—You can store water in large containers, 5-gallon mylar water bags, camping jugs and other containers. You should also own a good water purifier.

Tools—are you equipped to handle minor repairs around your home? Fix your auto? Repair or build needed survival supplies? Tools to turn off natural gas, shovels to dig out, chainsaws to cut up downed trees and other essential rescue tools may be needed.

Energy—there may be interruptions or outages in electrical and other utilities. Do you have an alternative way of heating your home? A way of supplying power to lights and other needed electrical devices? Stocked up on batteries? A portable generator can be used for emergency backup. You will need gas to run the generator. Solar panels are handy for charging batteries. Extra propane can be used for a stove, lights or heat. Have several flashlights on hand. Newer flashlights feature L.E.D. bulbs that burn brighter and last forever. Also look for hand cranked flashlights that don’t need batteries. Include lighting such as oil or propane lanterns.

Medical— a good first aid kit is a must have. Over the counter drugs such as ibuprofen, aspirin, antacids, etc. Also personal medications and other first aid supplies. Don’t forget spare glasses/contacts and contact lens solution. Brush up on your first aid skills.

Household supplies—everything from shampoo and toothpaste to toilet paper, soap, detergent, bleach, disinfectants and everything else you use on a daily basis. Don’t forget hair clippers if you can’t get out to the barber. Have supplies on hand to deal with sanitation and garbage.

Communication—Newer walkie-talkies that have a 10-12 mile range will help you stay in touch with your family in the event your cell phone stops working. Give each member of your family one and tune them all to the same channel. Buy an emergency battery for your cell phone. They are good for about 60 minutes of talk time. Portable shortwave radios will help you keep in touch with the world. A small portable tv will also help keep you informed if the power is out. A hand cranked radio is also a must have.

Camping equipment—stoves, tents, sleeping bags can all come in handy especially if you need to relocate. Pick up camping supplies on sale and used equipment at garage sales.

Bicycles—if you need to get around and there is no gas a bike is the best item to have.

Relocating—if you choose not to stay in your home, then you need a plan on how you will relocate-to another town or remote cabin, etc. You may want to stock your vacation home with supplies and be prepared to “bug out” before travel is restricted.

Figure out how far you need to get away. Think about storing extra gas to provide a full tank and enough for your journey. 3 or 4–5 gallon gas cans, could be enough to get you several hundred miles away. Because of the fire danger it is very important that you store them safely and rotate them on a regular basis. Meaning, if you have 3 filled cans, week one dump that in your gas tank and refill that can. Week 2 dump the second can in your gas tank and refill that can. Week 3 dump can 3 into your gas tank and refill that can. Week 4 start over with can one. Using this system you will always have 15 gallons of fresh gas on hand in addition to gas that is already in your gas tank.

Plan your exit strategy from your city or town. Keep a map in your car with the roads out highlighted. Find all the alternative routes out of your city or town. Stay away from main highways if at all possible. Have copies of the map in other vehicles if other family members need to meet you later. Practice your escape route by driving it at least once.

Store your “bug out” survival supplies in containers that can be quickly loaded into your vehicle. Keep a smaller version in your vehicle at all times.

Start today preparing for the unexpected and if it happens you won’t need to divert your time and energy away from caring for your family, waiting in long lines for essential goods and services or waiting for the government or other aid organizations to come to your rescue.

Categories
Auto Repair

Grow Your Business With Visa Business Credit Cards

Grow Your Business With Visa Business Credit Cards

You finally have your own business. You invest both time and money in it. But does it end there? It shouldn’t. Your business will not grow on its own. It takes determination, a lot of hard work, and ready spending power to turn your business from good to great. If you’re running high on dreams but low on cash, the Visa business credit cards program is the solution to your money woes.

Benefits of Visa Business Credit Cards

Your company’s financial health can be supplemented with Visa business credit cards. Visa business credit cards can provide your company with immediate cash flow. The good thing about Visa business credit cards is that they come with other benefits, such as:

Visa Business Auto Rental Collision Damage Waiver

This benefit allows reimbursement for damage to rental vehicles due to theft or collision at no extra cost, as long as certain terms and conditions are met.

Travel and Emergency Assistance

Visa business credit cards provide help when you need it. Moreover, as a cardholder, you are just a phone call away from assistance. Should the need arise, Travel and Emergency Assistance will put you in touch with emergency services. There is no extra charge for cardholders. Immediate family members, colleagues, and employees may also take advantage of this service.

Purchase Security and Extended Protection

This benefit provides automatic protection to your retail purchases, at no additional charge. Purchase Security can replace, repair, or reimburse selected items charged to your Visa business credit cards at the provider’s discretion for up to 90 days, in the event of theft or damage. Extended Protection doubles the original warranty period of up to one full year.

Emergency Cash Disbursement and Card Replacement

If your Visa business credit cards are ever lost or stolen, assistance is just a phone call away. What’s more, cardholders can get emergency cash advance delivered 24/7, as well as card replacement.

Earn Points and Rewards

Visa business credit cards offer several rewards and rebates programs. Choose the card with the program that is most beneficial to you.

How Do Visa Business Credit Cards Help You?

Visa Business Credit Cards can help your business in a variety of ways. Visa provides you with tools for record-keeping and reporting, provides bills payment facilities for easier tracking, and helps you manage your money through a simplified accounting approach, with Visa Information Source Select. With the Visa Business Partner Advantage, you are entitled to discounts on certain products and services suitable for your business. Visa also gives you updates, conference and event information, and even online workshops to help your company succeed.

Providers

Visa teams up with reputable financial institutions to come up with the Visa business credit cards best suited to your needs.

Alaska Airlines Visa Business Card, for example, gives you control of your business expenses. You will also receive travel rewards from Alaska Airlines and its affiliates at the same time. There is a 0% introductory APR for purchases and balance transfers during the first 9 months. When that expires, rates on purchases and balance transfer range from only 6.99% to 9.99. Bonus miles are earned with every purchase and can be redeemed for travel on 11 airlines with over 700 destinations.

Offering the same rates and introductory APR is the Power Rewards Platinum Visa Business Card from the Bank of America. The Power Rewards Platinum Visa Business Card also offers a variety of other rewards, aside from travel. You can opt for gift certificates, brand-name merchandise, and even cash rewards.

The Chase Platinum Visa Business Card offers a 0% introductory APR for 12 months. After the 12-month introductory period, the Chase Platinum Visa Business Card offers a reasonable APR of 12.24%. Eligible purchases can earn you a 3% cash back reward. Other purchases entitle you to a cash back rate of 1%.

There are several other Visa business credit cards tailored to fit your needs. Visa is committed in helping you grow your business. So, if you are an entrepreneur and you choose Visa, be rest assured you made the right choice.

Categories
Auto Repair

Self Motivation With Your Other-Than-Conscious Mind

Self Motivation With Your Other-Than-Conscious Mind

“It is as if evolution has built a safety device in our nervous system that allows us to experience full happiness only when we are living at 100% – when we are fully using the physical and mental equipment we have been given.” ~Mihaly Csikszentmihalyi

Physically, mentally, spiritually, financially, persuasively. . . are you functioning at 100% of your capacity? We’re born to learn, thrive, live and search for happiness, meaning and fulfillment, and yet many find these things to be out of reach. Why is it that some people struggle with their finances, their love relationships, their weight, and a general lack of motivation, while others seem to live up to their full potential with ease?

We’re living in accelerated times with technology advancing faster than we can keep up with it. As a result of all the external stimulation, I believe we have a disconnect with our other-than-conscious selves. Once we repair that disconnection, amazing, miraculous things can happen.

If we consider our subconscious mind a friend, and communicate with it directly, succinctly and, in a way, strictly, we can move mountains.

The gentle giant is a power capable of being harnessed to aid us in our pursuit of fulfillment. They’ve been with us since the minute we were born and since then, they’ve been learning by observing what it is we hear and do.

Everything that goes on around us is being filtered into this other-than-conscious.

As children we were conditioned whether that be through rewards, punishments, through school and experiences. Our other-than-conscious learned too–it learned to expect certain ways of being, creating metaphorical maps of what we could expect out of life based on this early conditioning.

Of its many roles, the subconscious is a powerful persuader–self-persuader–and when you understand this, you are naturally able to engage its help.

The main function of the other-than-conscious is to keep us alive. Another is to keep us doing exactly what we’ve always been doing. This is, at times, problematic, especially when you’re trying to make big changes in your life.

It’s possible that your other-than-conscious has been sabotaged by negative conditioning. It runs on a ‘I can’t do that’ program. This part of the brain is responsible for turning something into a habit by helping you know something on ‘auto pilot’ instead of having to ‘remember’ it. This works both positively and negatively for us.

As we reframe the power of our other-than-conscious as a partner instead of something we hardly ever consider or communicate with, it can really make an enormous difference in our lives.

So the big question is: how do we befriend this gentle giant? Well. . . how do you make any other friend? You gain rapport with them. It’s that easy.

I thought this was silly at first too. I thought, ‘Why do I have to make friends with a part of myself?’ Take that leap of faith and you’re going to find a huge difference in your life.

And this is how to do it: Give yourself a little pep talk. Ask for what you need help with. ‘Dear Gentle Giant. . . I’d love to double our income. I think we’re absolutely worth it.’ Or maybe, ‘Hi. I know we’ve had some rocky relationships and there has been a bad pattern created and now, I’d like to end that and have a great connection. What do you think? Let’s do it together.’

You could also ask for help with things you’re learning, as in, ‘Gentle giant, I would absolutely love to have my persuasion skills increase exponentially. You are really the one I can count on for help.’

Everything that you are, everything that you do, and everything that you have began with your intention to have it in one way or another is controlled by your other-than-conscious mind. All you have to do is tap into your persuasive power and your persuasion skills will naturally develop.

Categories
Auto Repair

FTC Names Dirty Dozen Email Scams

FTC Names Dirty Dozen Email Scams

The Federal Trade Commission is responsible for issuing and enforcing rules for consumer issues on the Internet. As part of this process, the FTC has published a list of the 12 scams you are most likely to receive as email.

The Dirty Dozen Scams

The “dirty dozen” are:

1. Business opportunities

These business opportunities make it sound easy to start a business that will bring lots of income without much work or cash outlay. The solicitations trumpet unbelievable earnings claims $1,000 a day or more without doing any work. Many business opportunity solicitations claim to offer a way to make money in an Internet-related business. Short on details but long on promises, these messages usually offer a telephone number to call for more information. In many cases, you’ll be told to leave your name and telephone number so that a salesperson can call you back with the sales pitch.

The scam: Many of these are illegal pyramid schemes masquerading as legitimate opportunities to earn money.

2. Bulk email

Bulk email solicitations offer to sell you lists of email addresses, by the millions, to which you can send your own bulk solicitations. Some offer software that automates the sending of email messages to thousands or millions of recipients. Others offer the service of sending bulk email solicitations on your behalf. Some of these offers say, or imply, that you can make a lot of money using this marketing method.

The problem: Sending bulk email violates the terms of service of most Internet service providers. If you use one of the automated email programs, your ISP may shut you down. In addition, inserting a false return address into your solicitations, as some of the automated programs allow you to do, may land you in legal hot water with the owner of the address’s domain name. There are also very strict rules, known as the CAN-SPAM Act, regulating bulk email marketing.

3. Chain letters

You’re asked to send a small amount of money ($5 to $20) to each of four or five names on a list, replace one of the names on the list with your own, and then forward the revised message via bulk email. The letter may claim that the scheme is legal, that it’s been reviewed or approved by the government; or it may refer to sections of U.S. law that legitimize the scheme.

The scam: Chain letters are almost always illegal and nearly all of the people who participate lose their money. The fact that a “product” such as a report on how to make money fast may be changing hands in the transaction does not change the legality of these schemes.

4. Work-at-home schemes

Envelope-stuffing solicitations promise steady income for minimal labor-for example, you’ll earn $2 each time you fold a brochure and seal it in an envelope. Craft assembly work schemes often require an investment of hundreds of dollars in equipment or supplies, and many hours of your time producing goods for a company that has promised to buy them.

The scam: You’ll pay a small fee to get started in the envelope-stuffing business. Then, you’ll learn that the email sender never had real employment to offer. Instead, you’ll get instructions on how to send the same envelope-stuffing ad on your own. If you earn any money, it will be from others who fall for the scheme you’re perpetuating.

5. Health and diet scams

Pills that let you lose weight without exercising or changing your diet, herbal formulas that liquefy your fat cells so that they are absorbed by your body, and cures for impotence and hair loss are among the scams flooding email boxes.

The scam: These gimmicks don’t work. The fact is that successful weight loss requires a reduction in calories and an increase in physical activity. Beware of case histories from “cured” consumers claiming amazing results and testimonials from “famous” medical experts you’ve never heard of.

6. Effortless income

The trendiest get-rich-quick schemes offer unlimited profits exchanging money on world currency markets; newsletters describing a variety of easy-money opportunities; the perfect sales letter; and the secret to making $4,000 in one day.

The scam: If these systems worked, wouldn’t everyone be using them? The thought of easy money may be appealing, but success generally requires hard work.

7. Free goods

Some email messages offer valuable goods-for example, computers, other electronic items, and long-distance phone cards-for free. You’re asked to pay a fee to join a club, then told that to earn the offered goods, you have to bring in a certain number of participants. You’re paying for the right to earn income by recruiting other participants, but your payoff is in goods, not money.

The scam: Most of these messages are covering up pyramid schemes, operations that inevitably collapse. The payoff goes to the promoters and little or none to you.

8. Investment opportunities

Investment schemes promise outrageously high rates of return with no risk. Many are Ponzi schemes, in which early investors are paid off with money contributed by later investors. This makes the early investors believe that the system actually works, and encourages them to invest even more.

The scam: Ponzi schemes eventually collapse because there isn’t enough money coming in to continue simulating earnings. Other schemes are a good investment for the promoters, but no for participants.

9. Cable descrambler kits

For a small sum of money, you can buy a kit to assemble a cable descrambler that supposedly allows you to receive cable television transmissions without paying any subscription fee.

The scam: The device that you build probably won’t work. Most of the cable TV systems in the U.S. use technology that these devices can’t crack. What’s more, even if it worked, stealing service from a cable television company is illegal.

10. Guaranteed loans or credit, on easy terms

Some email messages offer home-equity loans that don’t require equity in your home. Usually, these are said to be offered by offshore banks. Sometimes they are combined with pyramid schemes, which offer you an opportunity to make money by attracting new participants to the scheme.

The scams: The home equity loans turn out to be useless lists of lenders who will turn you down. The promised credit cards never come through, and the pyramid schemes always collapse.

11. Credit repair

Credit repair scams offer to erase accurate negative information from your credit file so you can qualify for a credit card, auto loan, home mortgage, or a job.

The scam: The scam artists who promote these services can’t deliver. Only time, a deliberate effort, and a personal debt repayment plan will improve your credit. The companies that advertise credit repair services appeal to consumers with poor credit histories. Not only can’t they provide you with a clean credit record, but they also may be encouraging you to violate federal law. If you follow their advice by lying on a loan or credit application, misrepresenting your Social Security number, or getting an Employer Identification Number under false pretenses, you will be committing fraud.

12. Vacation prize promotions

Electronic certificates congratulating you on “winning” a fabulous vacation for a very attractive price are among the scams arriving in your email. Some say you have been “specially selected” for this opportunity.

The scam: Most unsolicited commercial email goes to thousands or millions of recipients at a time. Often, the cruise ship you’re booked on may look more like a tug boat. The hotel accommodations likely are shabby, and you may be required to pay more for an upgrade. Scheduling the vacation at the time you want it also may require an additional fee.

In Closing

Don’t check your common sense at the door simply because you are surfing the web. If it seems to good to be true, it is. Don’t fall victim to these scams.

Categories
Auto Repair

How To Compare Low Cost Car Insurance In California

How To Compare Low Cost Car Insurance In California

Without a doubt the best way to find low cost car insurance in California is to compare prices. Although the process of contacting several agents to get quotes may seem a bit tedious and time consuming it can result in a substantial savings. The most important thing to note when you are ready to undertake this low rate finding mission is what coverage do you absolutely need and what coverage is optional.

If you drive an older vehicle you may want to purchase only the minimum amount of liability insurance required by law in the state. This amounts to $15,000 for the medical expenses of one injured person, $30,000 for the medical expenses of two or more injured people and then an additional $5,000 which would be used to cover the vehicle of the person you hit. Obviously this coverage isn’t going to be enough if you happen to hit a late model mini van and injure an entire family.

A better approach is to compare low cost insurance rates for a policy that provides enough coverage that should you cause a collision, you won’t be facing bankruptcy. If you have a newer car, you’ll also want to ask about collision and comprehensive coverage. These protect you in the event that your own vehicle is damaged and needs repair or replacement.

You’ll need to divulge any prior accidents you’ve been responsible for as well as how many speeding tickets you’ve accumulated while driving. The agents will also ask questions pertaining to your age, the average number of miles you travel each week or month as well as the type of car you want to insure.

Ask each agent you contact about the length of the policy they are quoting you on as well as what payment arrangements they prefer. This will help you to determine which company has the lowest rates per six month period or perhaps even per year.

Unfortunately for many people living in California, automobile insurance is one expense they simply can’t afford. For some of these people, the alternative to not driving at all is to drive without insurance. This is never advised and many people who fall into this category are actually eligible for coverage under California’s Low Cost Auto Insurance Program. The determining factors regarding who does and doesn’t qualify include the age of the car as well as the income of everyone residing within the home.

For people who aren’t eligible for this coverage they need to find suitable insurance that isn’t too expensive. Finding the best rates on automobile insurance in California primarily involves being prepared when you go shopping for quotes.

Even though insurance agents quote a price when asked, motorists should be aware that this is rarely the lowest price they can get. The reason is that most insurance companies offering automobile coverage in the state of California have discount programs in place. This means that if the driver qualifies for the discount, their quoted price will be reduced.

A few examples of possible discounts include:

• Low mileage discount.

• Air bag and anti-lock brakes discount.

• Safety discount which generally is offered when a vehicle either has a security system installed or is parked in a garage.

• Multi-policy discount. This is offered to individuals who choose one insurance company for more than one type of coverage. For instance, taking out policies for both health and automobile insurance from one insurer.

• Retirement discount. When an individual retires it tends to mean less time commuting each day. Many insurance companies offer a retirement discount. In addition, mature drivers can also enjoy a discount if they take a defensive driving course once they reach the age of retirement.

Asking several different insurance agents for quotes will likely yield different prices. This makes it easier for the driver to ensure they are getting the best coverage for their dollar, as they can choose the company they feel offers the best rates for the most coverage.

Categories
Auto Repair

5 Perfect Christmas Gift Ideas For Him

5 Perfect Christmas Gift Ideas For Him

It’s holiday time again and what should you get for him? He has everything, so what else could there possibly be? Don’t give up yet because there are plenty of unique ideas for the man who’s difficult to shop for.

Gift Idea For Him #1: Naming a Star in His Honor

If the man in your life is also a star in your eyes, let him know with the perfect Christmas gift idea. There are many online novelty stores, which offer star naming kits. For a set price, you can have a star named after the man in your life. The complete kits come with a certificate, a map so that he can locate his special star and other information about star naming and astronomy. You can also select a date in which the star was officially named. Maybe it’s an Anniversary or Birthday. Perhaps, it’s in honor of Christmas. The star naming service will imprint any date that you choose on the certificate. Many of the stores offer custom framing, or you can find a frame at a local department store. If he’s into astronomy, of just to let him know that you think he’s a star, this is a great gift. In addition, it’s unlikely that most people would already have a star named after them so this would be very original.

Gift Idea For Him #2: A Watch

If you want to let him know that you love it timeless, buy him a watch. It’s practical, thoughtful and carries a wonderful meaning. Slip a note inside the watch box, which reads “Time flies when I’m with you.” Gold watches are nice and they don’t always have to be expensive. Shop around at some of the online stores and browse their huge selection of watches.

Gift Idea For Him #3: Tools

If the gentleman in your life is also the home’s handyman, consider a toolkit. There are some terrific kits, which contain hundreds of items, which are available and make wonderful Christmas gift ideas. When searching for the perfect toolkit, keep in mind what he likes to do. If he prefers to build things, look for a kit with the tools necessary for building. If he likes to repair, look for a kit with a lot of fix-it tools and spare gadgets. You know what they say – busy hands are happy hands.

Gift Idea For Him #4: Unique Sports Items

If your guy is a sports nut, consider the ultimate unique gift. Log on to his favorite team’s website and read about any construction or new projects being built for use by the team. Many times, during construction of a new facility or building, the teams will sell customized bricks to help with financing of the project. You could purchase a brick used for construction, have it engraved with his name and present a certificate to let him know that he will forever be a part of his favorite sports team. If his favorite team is building a new stadium or other brick structure, the brick would be used and forever remain as part of the facility. Talk about a homerun, this will be it! A better Christmas gift idea, for a sports fan, would be difficult to find. If he’s a race fan, check out the Auto Racing Hall of Fame & Museum in North Carolina, where you can purchase actual race-used tires from some of NASCAR’s top drivers for less than $100.00, which includes the Certificate of Authenticity.

Gift Idea For Him #5: A Gift Card

If you’ve looked all around and still can’t find the perfect gift, consider a gift card. For the man that is truly impossible to shop for, let him do the shopping for himself. Gift cards are great because they give the recipient an opportunity to buy anything in the store, as determined by the value of the gift card, without spending a dime.

Categories
Auto Repair

Important Factors to Consider When Buying an RV for Travel

Important Factors to Consider When Buying an RV for Travel

Are you looking to buy a motor home? If you are, is your intended purpose for doing so to enjoy long distance trips across the country? If so, you are not alone. Many individuals enjoy traveling long distances in RVs as they have many of the comforts of home. If this is one of the many reasons why you want to buy a motor home, you need to exercise caution when looking to make your RV purchase. RVs come in a number of different formats, but not all may be perfect for your wants and needs.

The first factor to take into consideration, when looking to buy a motor home, is whether you would like a new RV or a used RV. You should have both options to choose from. When looking at both new and used RVs, your financial resources and your travel intents should be examined. For example, how much do you have to spend on a motor home and how much do you plan to use it? These two questions can help you decide whether you should buy new or used.

If you are interested in buying a used RV, mileage is another important factor to take into consideration. Mileage is important for used RVs that will be used to travel long distances. If you want to take extended or long distance RV trips, a used motor home with relatively low mileage is advised.

Cost is another factor that should be examined, when looking to buy either a new or used RV. You will not want to overspend. With that being said, many motor home owners are able to secure financing from a local lender or bank. Still, judgment should be used. You shouldn’t have to go without anything just to own a motor home. Also, remember that you should always carry extra money when traveling by RV. For that reason, you will want to look for the best prices and price compare when needed.

Size is also important when looking to buy a new or used RV. What you will want to do is take a close look at those who you are likely to travel with, like your family. If you are a family of four, be sure to purchase a motor home that sleeps at least four. Many RV owners also report success when having extra space to move around, so an even larger size may be best for you and your needs.

Features are another important factor that should be taken into consideration, as they can help you buy the RV of your dreams. When examining RV features, be sure to take your wants and needs into consideration. For example, do you want to have a full shower or an RV that comes equipped with a television? If so, look for RVs that boost these features when you shop.

When looking to buy a motor home, it is also important that you do the proper amount of research. Most car buyers do not buy cars without first doing the proper amount of research. This research often involves checking out rating and reviews online. The same should be said for RVs. Never buy an RV without first doing research online. Be on the lookout for RVs that have been recalled or ones that are known for having problems, which may end up costing you money to repair later on.

When looking to buy a new or a used RV, remember that you do have a number of options, in terms of purchase points. All across the United States, there are RV dealers. These are individuals and companies who specialize in the selling of motor homes. Occasionally, you may find a car dealership that has RVs available for sale. As for used motor homes, be sure to examine your local newspaper classified ads, namely the auto section. Many motor home owners who wish to sell their RV start advertising locally first.

Categories
Auto Repair

Reasons to Join a Collectors Car Club

Reasons to Join a Collectors Car Club

Everyone who decides to join a car club usually has different reasons for being interested in the process, the majority of people tend to join for different reasons, but on occasion the reasons you are interested in joining coincide with someone else’s reasons and at other times they tend to conflict. You should join a car club for your own personal reasons and try to avoid reasons that are inconvenient for you, or do not combine well with your needs.

Each car club is very different, there are some clubs that are designed mostly for younger adults, while others are geared towards older adults or even women. This type of organization helps very well to allow people to interact with people who are similar and share at least one common thing. This can be a great way to acquire some new friends, and check out some fabulous cars all at the same time.

Another reason that many people start looking into joining a car club is so they can look around for people who are experienced in the style of cars they enjoy. For example, you wouldn’t do the same maintenance to an old classic car as you would to a kit built car. There are some distinct differences and joining a car club can help you learn those differences quickly.

Many people who are new to the car world tend to use a car club as a way to find a mentor. This allows them to really work with people who are very experienced and can help them get as much information as possible from the meetings or even just hanging out in general. Those who are looking for a mentor generally have a large selection of members to choose from and are able to find someone who is knowledgeable and willing to work with them rather quickly.

It is well known that most people who are involved in a car club have at least one possibly more incredible cars that are gorgeous, or well on the way to becoming gorgeous. If you are looking to buy and sell cars this can be an important place to make some great connections. Similarly if you are involved in an auto repair business, or even a body shop this is once again a great place to make some highly valuable business connections. People are much more likely to work with someone whom they know on a personal level which can make your time very valuable.

Still others join car clubs because they love the thrill of the car. There is simply nothing better than being surrounded by powerful machines that are gorgeous and properly kept and maintained. A restored car is a special treat that not everyone enjoys. Those who do enjoy the treat are often hard pressed trying to locate different cars that they can view. A car club takes away part of the hassle and allows you to quickly and easily locate numerous gorgeous cars and since most members take their special car to the meetings you have ample opportunities to look at how gorgeous an old banged up car can really be with some work.

Regardless of the reason you are looking for a car club there is no reason to justify it to yourself. If you are interested in cars, or just enjoy looking at them there is almost always a good car club that you can join. Many car clubs do not even require you to own a car, though there are some that are model specific and require you to own a specific model of car in order to have your membership approved. Look around, you are going to find hundreds of incredible people, thousands of fabulous cars and the opportunity to be at the center of it all with a great car club membership. Never before has the idea of being around so many incredible cars been such a reality.

Categories
Auto Repair

How to Apply For An Online Payday Cash Advance Loan

How to Apply For An Online Payday Cash Advance Loan

Not enough money at the end of the month? Have an unexpected car repair or other emergency? Do you have a bill that has to be paid before your next paycheck arrives? These are all good reasons to apply for a payday cash advance loan.

Payday loans are relatively small, short-term, unsecured, consumer loans. Consumers apply for payday loans through the Internet, with loans ranging from $100-$1500. If approved, the loan amount is then deposited into the applicant’s checking account the next day.

Applying online for a payday loan is quick and easy and offers several advantages over applying at a traditional payday loan or check cashing storefront. You are able to apply directly from the privacy of your home or office computer via the Internet, never having to stand in line or wait in a crowded store. It is much more comfortable and safe applying online than going to a store that specializes in payday loans and check cashing.

The online payday loan application process can also be a significant time saver. In-store applications must be handwritten, and completed entirely in the store. If an applicant does not have all the required information and paperwork they are unable to complete the application and the loan cannot be processed.

Online payday loan applications can be completed in minutes. A steady job and a bank account are all you need to qualify for a payday loan. You usually need to complete a short application. Provide your bank details and occasionally fax the lender your last pay stub and a bank statement. There are a number of lenders that offer no fax payday loans, especially if you have your paycheck direct deposited into your account. There are no credit checks done, so even if you have less than perfect credit you can still be approved. Once approved, the money will be deposited directly into your checking account usually the next day. When it comes time to pay it back, the lender will debit your checking account the amount owed, unless you decide to pay back a portion or roll it over. Most lenders require a 3-day notice before the due date.

The term on payday loans typically range from 5 to 30 days, coinciding with your next payday. Usually on the application you will be required to list your next 2 pay periods. Some lenders charge a flat fee regardless of the length of the payday loan, while some lenders vary the interest rate depending on the length of the payday loans. Most payday loans lenders offer clients the option of “rolling over” a loan, meaning that the loan is extended to the next payday and the subsequent fees are doubled. The larger and more reputable online lenders will allow a client to roll over payday loans no more than one to two times.

Currently, fees charged on payday loans online range from $10s to $30 on each $100 advanced. Stated another way, annual percentage rates for payday loans generally range between 400 and 1000 APR. However, the cost of getting payday loans should be viewed as a service charge. According to market research, banks and merchants charge an average non-sufficient funds fee of $30 per check. Credit card companies impose an average late fee of $35, while auto finance companies charge $32. In contrast, the average finance charge on a payday loan is about $18 per $100 borrowed.

Payday loans are a great alternative to bouncing checks, pawning personal property, or borrowing money from family and friends. Consumers may also use payday loans to avoid late-payment penalties and negative marks on credit ratings. Ideally, individuals have money saved from each paycheck to prepare for financial shortfalls or unexpected expenses. Realistically, many people have a periodic need for short-term financial assistance. When used responsibly, payday loans can provide valuable assistance to these short-term cash needs.

Categories
Auto Repair

How to Get Better Fuel Economy

How to Get Better Fuel Economy

Poor fuel economy can put a costly damper on any summer vacation taken in the family vehicle. But there are a few simple things you can do to enhance your fuel economy no matter what type of vehicle you drive, which means you’ll buy less gas and have more money to enjoy the summer.

Let’s go through a few ideas that are proven to improve your fuel economy.

Get the junk out of the trunk. I own an auto-repair facility, and you’d be amazed at the amount of stuff I find in trunks of cars these days. I’ve seen junk in the trunk of cars equivalent to a full-size man. Why haul the dead weight? Remove unnecessary winter supplies such as bags of salt and tire chains from the trunk of your vehicle. Get that bag of old newspapers to the recycling bin. Your vehicle will require less energy to move without the dead weight. So ask yourself if you really need to be transporting around that card table, set of golf clubs or storage container, and unload any unnecessary items from your trunk.

Keep air in your tires. Remember what it was like riding your bike as a child with half-flat tires? It was hard to get the bike moving. Once you inflated the tires, your bike was like a new sports car; it went faster with far less effort. Your car feels the same pain when the tires are at, say, 28 psi instead of the recommended 35 psi. (Just to be clear: Not every tire should be inflated to 35 psi. Look for the recommended psi rating on a label on your driver’s door or in the glove box.)

Use the right motor oil for your vehicle. I can’t overstate the importance of using good motor oil. To illustrate what I mean, try a little exercise. Take your hands and place them together with palms touching. Then rub the palms against each other quickly. Feel that warmth generated by friction? That’s exactly what is happening inside your engine. If you rubbed your hands together like that for an hour, you’d probably do some damage to your hands (which means you can stop rubbing your palms together now). And you’d also have to work much harder to rub your hands together.

Now you know why motor oil is so important to the efficient performance of your engine. If you put motor oil between those two sliding surfaces, a lot of that friction goes away, and the engine doesn’t have to work as hard. As a result, your engine is more fuel efficient.

But not every motor oil is created equal. Some last longer than others. While certain motor oils may lose their effectiveness after a few thousand miles, others are designed to last for a very long time. ExxonMobil makes an oil, Mobil 1 Extended Performance, that is actually guaranteed to protect and perform for up to 15,000 miles.

Keep your vehicle clean. Believe it or not, that layer of dirt on your exterior creates drag that, over long distances, hurts your miles-per-gallon count. Keeping your vehicle washed and waxed will improve your vehicle’s aerodynamics, improving your fuel economy. And you’ll feel good about driving around in a clean vehicle.

Consider the best option for ventilation. Conventional wisdom says that cars are always more fuel-efficient when the air conditioner is off. On long trips or highway driving, however, using the air conditioner is actually more fuel efficient than rolling down the windows. When driving fast, open windows create a drag that forces the engine to work harder to maintain speed. If you’re driving on short trips or in city traffic, roll down the windows and enjoy the breeze, but on the highway, turn on the air.

Categories
Auto Repair

Birth Control 101

Birth Control 101

We now live in a world where sex is as normal as going out to the movies. Even teenagers as young as fifteen years old are aware of the concept of premarital sex. And chances are, a lot of adolescents aged 15 to 19 are already sexually active. It is because we take sex so lightly that the rate of accidental pregnancies are going higher and higher up the charts.

While we’re on the subject of being permissive enough to ignore teenage sex, think about this: Do these teenagers know what contraceptives are? Do they know which ones to use and how to properly use it? This article will help children understand birth control more.

What is contraception and how does birth control work?
Birth control is a set of actions, devices, medications used for the sole purpose of preventing conception or pregnancy. It works in three ways:
1. It prevents the monthly release of an egg cell (ovum) from the ovaries during menstruation.
2. It thickens the cervical mucus lining so that sperm cells would not be able to swim and join with an ovum.
3. It changes lining of the uterus to make implantation of a fertilized egg difficult.

What are the different birth control types available?
There are natural methods of birth control. These do not require the aid of any device of medication. The natural method of contraception includes:
1. Abstinence. This requires a person to totally abstain from engaging in sexual activities of any form.
2. Withdrawal. This requires the man to pull his penis out of his partner’s vagina before he reaches his climax and ejaculates.
3. Sexual outercourse. It allows sexual gratification by means of non-penetrative sex. It may be in the form of oral sex or masturbation.
4. Fertility awareness. This method allows for couples to determine a woman’s safe and unsafe periods by means of careful recording of the woman’s basal body temperature, her first and last day of menstruation, and the consistency of her vaginal mucus secretions.

The barrier method of contraception includes:
1. Male condom. It is a latex or polyurethane rubber cylinder worn on the man’s penis to block sperm from going into the partner’s body.
2. Female condom. It is a thin sheath or pouch worn to line the vagina to collect sperm ejaculated by a man during sex.
3. Cervical cap. It is a barrier made out of either latex or silicone which is placed over the cervix to prevent sperm from entering the female reproductive tract.
4. Diaphragm. It works much like the cervical cap.

The hormonal birth control method includes:
1. Oral contraceptive pills. These are pills that contain synthetic versions of the female hormones estrogen and progesterone which aim to normalize a woman’s hormone level to prevent ovulation.
2. Injectables. It is a progestin-only solution that is injected to prevent ovulation for three months.
3. Hormonal patches. It is a thin, 2in by 2 in patch that slowly releases hormones into the body within the span of a week before it is replaced.
4. Birth control implants. It is a thin flexible plastic rod to be inserted under the skin of the upper arm of the woman to slowly release synthetic hormones into the body within the span of a year before it is replaced.

The intra-uterine device (IUD) is a T-shaped rod placed inside the uterus to created a localized inflammation so that the bodies auto-immune system will create white blood cells to repair the infection and in turn kill sperm cells that get within the vicinity of the inflammation.

Choosing the best birth control method to use is a serious matter. Consult your doctor to know more about the different risks and benefits of these contraceptive methods before picking one to use.

Categories
Auto Repair

Ladies And Gentlemen, Start Your Careers! Automotive Technicians Wanted

Ladies And Gentlemen, Start Your Careers! Automotive Technicians Wanted

It can be a challenge to land a prime spot on a race car pit crew. Yet vehicle dealerships across the country are scrambling to find qualified automotive technicians for their own “pit crews”-even with salaries of $30,000 to $70,000 or more, depending on the market and the technician’s level of training.

The U.S. Bureau of Labor Statistics estimates that the auto industry will need 35,000 new technicians every year through 2010.

Lucrative But Overlooked Careers

With that in mind, an unusual contest is getting into gear with the purpose of increasing awareness about this lucrative and rewarding yet often-overlooked career, and support training opportunities for future technicians. It’s called the No. 29 Goodwrench Expertise Challenge. And it is a challenge. “Historically, being an automotive technician has been depicted as a dirty, dead-end kind of job,” said Peter Lord, executive director, GM Service Operations. “That old stereotype could not be further from the truth. Today’s cars and trucks are very sophisticated-the computer technology in them alone, for example, is nearly 1,000 times more powerful than what took the Apollo mission to the moon.”

“Dealerships need trained, qualified technicians because they know that satisfaction with vehicle service and repair work is closely tied to how customers view their vehicles and the dealership.”

The Challenge benefits automotive technician training like this: If driver Kevin Harvick’s No. 29 car wins two out of 12 selected NASCAR NEXTEL Cup Series races beginning May 28 with the Coca-Cola 600, GM Goodwrench will set up a $200,000 scholarship fund to encourage Automotive Youth Educational Systems (AYES) high school students to continue their automotive technical education by attending GM Automotive Service Educational Program (ASEP) colleges. AYES is a nonprofit business and education partnership that creates automotive technology career opportunities for promising young men and women at automotive dealerships. It was founded in 1995 by former GM Chairman Jack Smith as a way to address the growing need for technicians.

Spreading The Word

“There are thousands of NASCAR fans-and others-who are ideal candidates for a career as an automotive technician,” said Larry Cummings, CEO of AYES. “The Expertise Challenge is a fun and engaging way to help spread the word about these great career opportunities.”

Students enrolled in GM ASEP two-year programs earn while they learn, rotating their time between classes and interning at GM dealerships and other GM service centers. There are 66 GM ASEP participating schools in 38 U.S. states, 15 in Canada and one in the People’s Republic of China. Successful students graduate with an associate’s degree, and either are ready for or have passed their National Institute for Automotive Service Excellence (ASE) certification test. More than 2,000 students are currently enrolled in the program, and there are more than 14,000 graduates.

If Harvick and the team meet the Expertise Challenge by winning two of the 12 select races, GM Goodwrench will award 29 Grand Prizes, which consist of an all-new 2007 Chevy Avalanche, a $1,000 GM vehicle maintenance certificate and a trunk full of Reese’s products.

Program Rules Available

If only one race is won during the promotion, two lucky winners will be awarded an all-new 2007 Chevy Avalanche, a $1,000 GM vehicle maintenance certificate, and a trunk full of Reese’s products. They will also donate $25,000 to the GM Goodwrench Scholarship Fund. If no races are won during the promotion, the promotion will still give away an all-new 2007 Chevy Avalanche, a $1,000 GM vehicle maintenance certificate, and a trunk full of Reese’s products to one lucky winner, and provide a $25,000 donation to the GM Goodwrench Scholarship fund.

Categories
Auto Repair

Using Equity to Finance Home Repairs

Using Equity to Finance Home Repairs

A home equity loan allows you as a homeowner to get a loan by using the equity in your home as your collateral. The equity here consists of whatever funds you have invested in your property in order to own it or improve it. Since it is a debt against your own property, which you are in actual possession of, a home equity loan is a secured debt. The property can be required to be sold if you are unable to pay the money back that you have borrowed.
Home-equity loans typically have fixed rates and give you five to 15 years to repay. Home-equity lines of credit usually have variable rates and a 10-year period during which you make only interest payments, followed by a 10- or 15-year period during which you must pay off the debt.
Why Should I Consider a Home Equity Loan to Pay for Repairs?
Repairs and maintenance are part of the routine costs of owning a home. Such expenses ideally should be paid out of your current income. Some years you’ll spend less, but other years you’ll spend more, and it can be handy to have some cash saved up for bigger repairs. If you don’t have the cash but need to make the repairs to preserve the value or safety of your home, then a home-equity loan or line of credit can be a good alternative. The interest rates on home-equity borrowing tend to be low, and your interest payments may be tax-deductible.
When you’re using home equity for repairs, though, you should try to pay off the loan as quickly as possible. Unlike home improvements, repairs don’t add much value to your home, so it doesn’t make sense to stretch out the repayment.
Tax benefits of home equity loans
A home equity loan is also beneficial because the home equity loan rate charged is usually tax deductible, as the loan is used for its primary functions. You can check on various home equity interest rates with a home equity loan calculator and decide what the best rate is for you. This is not the case with other forms of consumer credit, like credit cards and auto loans.
Do Your Homework
Contact several lenders–and be very careful about dealing with a lender who just appears at your door, calls you, or sends you mail. Ask friends and family for recommendations of lenders. Talk with banks, savings and loans, credit unions, and other lenders. If you choose to use a mortgage broker, remember they arrange loans but most do not lend directly. Compare their offers with those of other direct lenders.
Be wary of home repair contractors that offer to arrange financing. You should still talk with other lenders to make sure you get the best deal. You may want to have the loan proceeds sent directly to you, not the contractor.
Comparison Shop
Comparing loan plans can help you get a better deal. Whether you begin your shopping by reading ads in your local newspapers, searching on the Internet, or looking in the phone book, ask lenders to explain the best loan plans they have for you. Beware of loan terms and conditions that may mean higher costs for you. Negotiate with more than one lender; don’t be afraid to make lenders and brokers compete for your business by letting them know you are shopping for the best deal. Ask each lender to lower the points, fees, or interest rate. And ask each to meet–or beat–the terms of the other lenders.
You may freely reprint this article provided the following author’s biography (including the live URL link) remains intact:

Categories
Auto Repair

Can Your Small Business Afford Not to Have a Web Site?

Can Your Small Business Afford Not to Have a Web Site?

I’ve been accused of being opinionated by more than one person in my life, but try as I might to work on that part of my personality, it remains pretty much the same. So, in this article, I’m going to discuss my “opinion” on one reason why, even if your target market is strictly local, your small business can’t afford not to have a web site.

A few statistics from Statistics Canada to start us on our way-. In 2003, there were about 12 million households in Canada, and of those 8 million had regular access to the internet from work, home and/or school. Around 60% of the total households had a computer and internet access at home.

Ok, so now we know how many households had access to the internet, but what were they using it for? Almost 90% used the internet for browsing, but more importantly for our discussion- 34% used the internet for purchasing goods and services, and by the way, that’s almost double 1999 figures for purchasing goods and services on the internet.

Industry Canada reports that in 2000, Canadian ecommerce sales were $7.2 billion, a whopping 73% increase over 1999 numbers. And no, it’s not a typo, it really is $7.2 BILLION! I’d say there’s a pattern brewing—internet usage and sales are increasing rapidly.

And, according to Industry Canada, Canada captured only about 4% of global e-commerce in 2000. Now, numbers may not be my strong suit, so feel free to correct me if I’m wrong, but doesn’t that mean there was 180 billion dollars spent globally in ecommerce?

Let’s look for a moment to the United States. www.tamingthebeast.net reports statistics and forecasts collected during December 2001—157million online users forecast to spend $47.8 billion in online retail revenue in 2002. By 2006, the forecast is 210 million users spending $130 billion in retail revenue.

The numbers alone will probably convince many people to invest in a small business web site, particularly if they’re in an industry where their target market isn’t restricted to a purely local one.

But, you say, my business is just a little local shop. Why should I get a web site for my small business? What good will the internet do me? I’ve heard that one before. In fact, the guy I’ve heard it from most is David.

He’s the guy with the auto shop in my article “I Don’t Need a Business Plan—Do I?” Long story short, his mother in law finally convinced him to write a business plan and his business is making some money, but in my opinion, it could do better with some marketing. I’d really like to convince him to spend some marketing dollars (he’s a little cheap sometimes), but so far, no dice. Anyway I digress.

Let’s use David’s business as an example. So, his business is in Saskatoon, a city with a population of just over 200,000 over five years of age and almost 90,000 households in 2001, according to Statistics Canada. Nearly every household has at least one vehicle in Saskatoon, so that means there are around 90,000 potential vehicle problems for David’s shop.

Of course, not every vehicle is going to break down in a year, and David isn’t going to get all of them to use his shop, but you get the idea. And mind you, some of them will break down more than once. A certain 1988 Jeep YJ comes to mind…

In Saskatoon, 72.5% of households had access to the internet in 2003, so around 65,000 households had internet access. And that’s not including the rural population surrounding Saskatoon who also have vehicles that need a mechanic from time to time. Now, let’s say David goes marketing-crazy and spends $2500 for his web site (which in my opinion is way too much money for a static small business web site).

But it does no good to have a web site if it isn’t found. Statistically, when people enter a word or phrase into a search engine, they’ll stop looking after the third page. That means, that in order for your web site to be positioned so people will actually click on it, it needs to be in the top 30 web sites for your particular key words or phrases.

So, lets assume that the $2500 David spent includes some good search engine optimization. His web site copywriter makes sure to research and find relevant keywords, and uses them well in his site.

She adds his site to small business directories, and does more of her seo magic, and low and behold, three months in, David’s site comes up #2 in a Google search for “auto repair Saskatoon”. Now there are a potential 65,000 clients for David’s business because they’ll find it in a search engine.

If he only reaches .1% of those 65,000 (not 1%, but point 1%), he could have 65 new clients, and you know your bill is going to be more than 100 bucks every time you take your car to the shop, but assuming just $100 for an average bill, he’ll gross $6500, making that $2500 web site money well spent. I’d be willing to bet he’d make that much on maintenance alone, never mind repairs.

Now that I think about it, I’ve never approached David about a web site from this angle. I think I might show him this article. He’s a logical sort of guy, and it just might convince him to get one.